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MGT 103 DEMILL MIDTE RM 1
WITH COMPLETE SOLUTI ON
Question :4 P's of Marketing
Correct answer:Product, Price, Place, Promotion
Question :Question Marks
Correct answer:Low share of high-growth market
Question :Stars
Correct answer:High share of high-growth market
Question :Cash Cows
Correct answer:generates large amount of cash
Question :Dogs
Correct answer:Low share of slow-growth markets
Question :SWOT analysis
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Correct answer:strengths, weaknesses, opportunities,
threats
Question :product
Correct answer:features, brand name, packaging, service,
warranty
Question :price
Correct answer:list price, discounts, allowances, credit
terms, payment period
Question :promotion
Correct answer:advertising, personal selling, public
relations, sales promotion, direct market
Question :place
Correct answer:outlets, channels, coverage,
transportation, stock level
Question :Environmental forces affecting suppliers
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Correct answer:Social- demographic shifts, cultural
changes Economic- Macroeconomic conditions, consumer income
Question :Environmental forces affecting organization
Correct answer:Technology- changing technology, tech's
impact on consumer value, tech enabled data analytics
Question :Environmental forces affecting customers
Correct answer:laws protecting competition, laws
affecting marketing mix action, self-regulation
Question :Social responsibility
Correct answer:public interest groups, ecological
environment, general public
Question :Stakeholder Responsibility
Correct answer:suppliers/distribution, employees,
consumer
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Question :Profit Responsibility
Correct answer:owners/stockholders
Question :purchase decision process
Correct answer:Problem recognition, information search,
alternative evaluation, purchase decisions, post-purchase behavior
Question :Protectionism
Correct answer:tariffs, increase prices, quotas, limit
supply. Leads to decrease world trade.
Question :International Firm
Correct answer:Extension of Home Marketing Strategy
markets its products and services in other countries the same way they do in their home country.
