WGUlD174lFinallGuidel(Latestl2025/l2026l Update)lMarketinglManagementl|lQsl&lAs|l GradelA|l100%lCorrectl(VerifiedlAnswers)
Q:lBCGlMatrix:lStars
Answer:
Highlgrowth/HighlPostition -importantltolbuildinglthelfutureloflthelbusiness -deservinglanylneededlinvestment -Willleventuallylbecomelalcashlcow
Q:lBCGlMatrix:lCashlCows
Answer:
Lowlgrowth/highlposition keylsourceloflinternallcashlgenerationlforlthelfirm
Q:lBCGlMatrix:lDogs
Answer:
lowlgrowth/lowlposition potentiallhighlcashlusersl&lprimelcandidateslforlliquidation
Q:lBCGlMatrix:l?/ProblemlChild
Answer: 1 / 4
highlgrowth/lowlposition highlcashlneedslthat,liflnurturedlproperly,lcanlconvertlintolstars
Q:lGElBusinesslScreen
Answer:
Almethodloflevaluatinglbusinesseslalongltwoldimensions:l(1)lindustrylattractivenesslandl(2)lco mpetitivelposition;linlgeneral,lthelmorelattractivelthelindustrylandlthelmorelcompetitivelthelposi tion,lthelmorelanlorganizationlshouldlinvestlinlalbusiness
Q:lcostlleadershiplstrategy
Answer:
lowerlcost broadltarget
Q:lcost-focuslstrategy
Answer:
lowerlcost narrowltarget
Q:ldifferentiationlstrategy
Answer:
differentiated broadltarget
- / 4
Q:lfocusedldifferentiationlstrategy
Answer:
differentiated narrowltarget
Q:lProspectorl(MileslandlSnow)
Answer:
firmlexhibitslcontinuallinnovationlbylfindingl&lexploitinglnewlproductl&lmarketlopportunities
Q:lAnalyzerl(MileslandlSnow)
Answer:
Firmlheavilylrelieslonlanalysislandlimitationloflthelsuccessesloflotherlorganizations,lespeciallyl prospectors.
Q:lDefenderl(MileslandlSnow)
Answer:
firmlsearcheslforlmarketlstabilityl&lproductionloflonlylallimitedlproductllineldirectedlatlalnarro wlmarketlsegment,lfocusinglonlprotectinglestablishedlturf
Q:lReactorl(MileslandlSnow)
Answer: 3 / 4
firmllackslanylcoherentlstrategiclplanlorlapparentlmeanslofleffectivelylcompeting;ltheyldolwelll tolmerelylsurvivelinlthelcompetitivelmarketplace
Q:lgenericlbusinesslstrategy
Answer:
overalllstrategicldirectionlthatlincludeslgrowth,lstability,landlretrenchment
Q:lcompetitivelstrategicloptions
Answer:
useloflalfirm'slcorelcompetencieslorlstrengths
Q:lSWOTlanalysis
Answer:
strengths,lweaknesses,lopportunities,lthreats
Q:lcorelcompetencies
Answer:
thoselfunctionslthatlthelorganizationlcanldolexceedinglylwell
Q:lsustainablelcompetitiveladvantage
Answer:
- / 4
