HubSpot MKTG 4500 Final Exam Questions with Correct Answers T/F: Your content creation framework should stay consistent over time - Correct Answer False, as business goals and content change, so should your process to support them What can you do to make a headline more compelling? - Correct Answer Make a promise to the reader What are the four stages of the Inbound Methodology? - Correct Answer Attract, Convert, Close, and Delight
All of the following are content marketing practices EXCEPT:
- Technical SEO
- social media posts
- blogging
- email copy - Correct Answer Technical SEO
T/F: Content marketing is a relatively new practice that became popular in the 1950s with the boom of advertising firms. - Correct Answer False T/F: You should post the same message across all of your social channels - Correct Answer False, you should customize the message based on the platform.Fill in blank: ***** ******** helps you group an audience together based on specific criteria from a large list of people - Correct Answer Buyer personas T/F: To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better. - Correct Answer True When it comes to a long-term content strategy, what is an important buyer persona trait? - Correct Answer Identifiers Fill in the blank: A content compass helps organize monthly initiatives by: 1 / 2
- SMART goals
- sales campaigns
- inbound marketing campaigns - Correct Answer All of the above
All of the following are examples of a SMART goal EXCEPT:
- increase year over year traffic by 30%
- significantly reduce the amount of time the teams spends on creating content
- add five new content formats to the website by end of year - Correct Answer All of the above are
- months
SMART goals Fill in the blank: To keep your content calendar agile, it shouldn't extend more than: - Correct Answer
All of the following are attributes of a content creation workflow except:
- identifies and organizes who is in charge of specific tasks
- breaks down all of the work needed to complete a specific initiative
- identifies outside influencers who will be contributing
- how much money it will cost to complete initiative - Correct Answer How much money will it cost
to complete initiative Fill in the blank: When you tell a story and the character is your audience, you should tell the story
with a: - Correct Answer Second person point of view
Fill in the blank: The ****** ****** can help you develop a mission statement that connects with your audience - Correct Answer Golden circle
Which of the following is NOT a storytelling best practice:
- create emotional appeal through your contact
- use the third person point of view
- your story should be clear and consice
- be consistent and authentic - Correct Answer Use the third person point of view
- / 2
